This blog post isn’t short.
It needed to have the information shared here to explain about the
differences in essential oils, in companies & brands, in the integrity
behind this market.
I want to share this, but I NEED to quote it word for word
from a book I bought on Amazon.
“Natural Home Health Care using Essential Oils” by Dr Daniel
Penoel, MD and Rose-Marie Penoel (wife).
“A PLEA FOR GENUINE CIVILITY (quoted, pg 11…)
“A lay person, or one new to the science and art of
aromatherapy might not be directly concerned about-or even aware of- the fierce
competition that exists between individuals, firms, teaching institutes and
training schools involved in the industry.
The fact that it does exist has always been appalling to me. It seems like such crude behavior for people
involved with some of nature’s most refined and complex substances. It is a disease, and no essential oil has the power to “cure”
it. The cure must come from deep inside
the heart.
I would like to share some personal observations and
feelings on this subject, but what I am about to say applies in all areas of
life, be they personal or professional.
After all, we cannot really expect our professional conduct to be
materially different than our personal conduct.
(skipped to next)
The best way I can describe my feelings about struggles for
power and control (financially, politically or intellectually) is by comparing
them with the surface of the sea, agitated by wind and waves. When we dive deeply below the surface, we
find a world of ultimate quietness, tranquility and peace. The interconnectedness beneath the surface of
human relations is an incontrovertible reality, whether we accept it or not.
(skipped to next)
There are three basic ways we abuse someone else’s work.
1.
A person simply uses information provided by
someone else and is naïve and insensitive to the importance of giving proper
credit to the original source. It is an
error of omission, but there is no malevolent intent.
2.
A person obtains insight or information from
another and, seeking to claim it as his own, refuses to acknowledge the real
source of information. It is a deliberate
act. It is a serious offense,
demonstrating a complete lack of respect and civility. It is a form of stealing and those who engage
in it suffer all their lives from subconscious guilt that, like a thorn in a
shoe, hurts at every step of life.
3.
Person A obtains insight or information from
Person B, but in this case, although A would like to claim it as his own, it is
well-known that this knowledge originated with B. The only curse left to A is a destructive
one-trying to discredit or slander the work/information/skills that B
developed, so B may no longer derive benefit therefrom. This is an even more serious offense. And guess what? The Book of Books – both the Old and New
Testaments – fully describes and analyzes these same behaviors.
This attitude of “killing the father” (the
word “father” here being interpreted in a broad sense, i.e. author, teacher,
healer, etc) is described in French expression as “le pain de la honte” (the
bread of shame). A person or group
receives “bread”, meaning anything good, and they feel within, consciously or
subconsciously, that they are not worthy of this very special good gift, they
find it easier to turn against the author or provider of the gift and try to
destroy him in one way or another. I
have seen many situations like this in the world of medicine in general, and –even
more unfortunately, in the world of natural medicine.
Dear reader, let me make one very important
observation: all those I have known who
have engaged in this type of criminal conduct, have ended their careers –
sometimes even their lives – in a miserable condition. This is the well-known “boomerang effect.” Part of my purpose is to establish more
respect, greater harmony and fair, real, recognized civility.
Envy, jealousy, anger and pride are behind contention. They form a disease that can be cured. (Those who become addicted to it and
cultivate it, will reap the harvest they deserve.)” end quote. (I invite you at this point, to purchase this
book and read it.)
We are all well aware of the “Big”
essential oil companies & brands. We
have an appreciation for the effort that Gary Young made in marketing essential
oils. Bringing an awareness to the world
about their benefits. I believe at one
point, pride, greed, anger has corrupted even the original good intent. And we’re aware of doTerra brand, which the
members who started this company, worked in Young Living at the time they were
planning their own essential oils brand & business. Again, jealousy, envy, greed, and my personal
opinion, lack of integrity to “copy” and take from one man’s work to create
something for yourself.
We’re aware of many brands on the market
today. Often those who “slam” MLM
businesses. It’s not at all about MLM,
which is a legal and very fast growing business model in many fields. It’s about the same jealousy, envy, greed
that they would attack something in claiming their lower prices are because
they are not an MLM system. Consider the
local store owner, who can only purchase a few of each item in stock… and the
large national or international chain that can purchase warehouse’s full of
stock. Volume purchase keeps the prices
lower. The same product, two different
prices, simply because of volume in purchase… not because of how it’s
marketed. Are you aware, there are many
farms around the world, who raise crops specific for essential oils, and have
for many decades. They don’t
individually sell to each company. Just
as Dole will buy crops of banana’s or other fruits, and package it with their
name on it. They buy through
Brokers. These Brokers will have several
companies as their clients. They buy the
harvest, and usually have distilleries they also go through, and then they sell
their essential oils to several companies. This means that all those companies
actually have the exact same essential oil.
No difference, nothing better.
Now, one thing each individual brand – company “might” do, is to
increase their own profits, they may combine a lesser grade, or even another
species of essential oils to get more.
They may even add synthetic or chemicals or blenders to their base oils,
to create more to sell, rather than purchasing more of an expensive essential
oil.
So, Broker A, bought crops from Farms
1-2-3-4-5, and sold that distilled essential oils to companies 1a, 2b, 3c, 4d,
5e. Now, 1a is selling exactly what they
got from the broker. 2b has combined a
similar variety to create more of the essential oil without purchasing more of
the higher priced original oil. 3c has
an additive in their essential oil to help it “go further” for less expense and
higher profit. Etc. Now, company 1a is an MLM company. Company 2b is an MLM company. Company 3c, 4d, 5e are small independent
direct sales companies. But 3-4-5 can’t
afford to buy the large bulk that companies 1 & 2 have purchased. NOW, they all claim to be “therapeutic”
essential oils. However, there is NO
science, no evidence-based standard of therapeutic grade which is simply a
marketing term that sounds impressive to the unknowing consumer. They all claim to be GCMS tested. However, that test is only as good as the
information it’s compared against. They
are all comparing to previous crops, to their own “in-house—in-company” set
standards. Most people, including labs,
are not educated in the actual GCMS testing.
However, there is a very high standard actually set by Research
Institutions who are doing the clinical studies with essential oils. Yes, there are thousands of studies out
there, available on pubmed, so yes there is proof to the effects of “true
clinical grade” essential oils. Pure is a figurative claim as well. Poison Ivy can be pure, even “organic” but
sure doesn’t mean it’s safe by any means.
Certified Organic is an expensive process. However again, this is only a USDA process in
the United States. In other countries as
most essential oils are not grown in the USA, some have very poor standards
they would “claim” to equal certified organic.
While other countries have much stricter standards that are far above
what is required of USDA certified organic.
Remembering that this is a USA certification, and we do not grow
Frankincense (for just one example) in the USA… a company claiming certified
organic frankincense, is obviously misleading the consumer.
Now, if we’ve followed this crude explanation
of Brokers, standards, and pricing. MLM
is not an evil marketing model. It’s
highly successful, legal, and recommended by many who have created their wealth
with or without MLM, would still endorse MLM.
You’ve heard “you get what you pay for” in
life. If you pay for a VW, you’re not
going to drive off with a BMW. Essential
oils are the same. Due to the extreme
expense of the purest highest quality of essential oils, companies able to
offer them at a much lower price… without the purchasing power of bulk that the
larger “MLM” companies are able to do… they have to compensate in creative,
legal, undetectable by most consumers, way of lowering price, increasing volume
of that oil, and increasing their profit.
They are not buying it for high prices, and taking a loss selling it
rock bottom pricing, just to prove their better than an MLM. And with essential oils crops varying so
much. If it’s grown locally, if it’s
gone through the expensive process to obtain Certified Organic status, if it’s
grown abroad & needs transported.
All these factors into the pricing.
So any company selling ALL their essential oils for the same “low”
price, is obviously not pure. If I put
49% (or even 25%) of an ingredient into a bottle, and then add 10% of this, and
20% of that, etc. Yet, marketing it as
pure, because the “majority” ingredient in the product is still the pure item
listed on the package. Because the
essential oil industry is not regulated, no one is there to hold accountable
what claims are being made in marketing.
I recently purchased a “Coach”
handbag. It was marketed as an “original
coach” on clearance of old year styles making room for new styles coming
out. So I purchased it at a price about
1/3 the cost of an ‘in style’ coach bag.
When I received it, I was excited.
I liked my handbag. UNTIL, I
started looking at it closer. I started
noticing things. I went online, and
found out the difference between a true Coach bag and a knock off, faux
bag. I was taken, I had the knock off
bag. I got what I paid for. I believed the marketing, and wanted to save
money. It was my fault for not looking
deeper. The same with supplements or
essential oils. Don’t simply believe the
marketing claims at face value. Learn
more about the actual quality, any testing done on EVERY batch. The origin of the product (vitamin,
supplement, essential oil). Know of the
integrity of the company. Know of the
science support within that company.
Know if it’s scientific advisory board has the credentials to make the
judgement of purity. Even the blending
of ingredients such as essential oils blends.
The perfume industry has been blending for centuries. Yes, you can know that this essential oil
will usually produce an effect for this purpose. And that essential oil should produce an
effect for this purpose as well. And
blending these essential oils, should bring about a general effect you wish to
claim. However, do you know the exact
amount in balance of that blend? Do you
need 10 drops of oil A and 50 of oil B and 3 of oil C to get that effect in a
blend? OR do you simply mix equal
amounts and “assume” it will produce those benefits. That is where Research institutions come in,
where their clinical studies have produced the results in evidence-based
information. And this information is NOT
known to the general public, or even to all essential oil companies. Until recently, it wasn’t known outside the
Research community. I happened to speak
with a man who worked for one of the big companies, as a formulator for their
Blends. He told me, it was mixing this
oil and that oil, and smelling and if it didn’t smell right, add… or start over…
when it smelled ok, then they put a label on it (emotional for example). No science, no rhyme or reason, just mixing
until the blend was agreeable. He
admitted it made no sense, and that when blending, they may have changed the
properties that would result. That
perhaps some of the oils would have suggested a particular end result, but by
adding others to create a more pleasing result, they could have changed the
whole end to not being effective of the original purpose now.
Now, I want to introduce a new concept in
essential oils. A man was approached to
add essential oils to his company. He
refused, said there are far too many on the market, and he wouldn’t be a “copy
cat” or “follow” company. If they could
prove to him, that what they had to offer – suggested something completely new,
unique, individual of all others on the market.
Dr Joshua Plant, a scientist who has very impressive credentials among
having graduated from Harvard Medical School, a 7 yr program in 3-1/2 yrs and
first in his class. He approached the
Research communities around the world.
With his published studies, credentials, and integrity he won the trust
and cooperation of these research institutions.
He put together a super computer of billions of bytes of information
from this research. He now knew the GCMS
standards that Research Institutions required of essential oils to meet for
clinical studies. With this information,
he set out to find supplies of essential oils that would meet or surpass these
GCMS standards, that with this would qualify as a true clinical grade essential
oil. When he found this, and could prove
it, he approached the company again.
Yes, a true clinical grade was new to the essential oils market. Dr Plant continued to do more testing than
what the industry standards tested at that time. Providing even more proof of the clinical
grade of the oils. If a batch of oils
did not pass even 1 of their extra tests.
That batch was rejected, and through brokers was sold now to other oils
companies. With a patented equipment, he
could also test each batch with human cells, to prove and show they were “live”
cell active, cell permeable essential oils.
As Dr Penoel has stated, most essential oils on the market today are “dead”
oils. No other essential oils company
can do all these tests at this time. No
other company does most of these tests.
No other company has the standards for GCMS set by Research clinical
studies. This is why Ameo brand, under
the parent company of Zija International, is able to make a true claim of
clinical grade essential oils.
So as a consumer, what does this mean for
you and I? Yes, you can purchases from a
non-MLM company, thinking your saving money.
Remember you get what you pay for.
Smaller companies can’t afford to purchase in volume large enough to
keeping prices down for them. So, what
is actually in their essential oils (or lacking in them)? Remember you get the integrity along with the
product. Ameo re-invests back into
science and research. They set out to
prove quality & purity above and beyond anything on the market at that
time. They didn’t copy, didn’t repeat,
didn’t follow anyone. They set a New
Industry Standard, as the first and only, true clinical grade essential
oils. You will be getting what you pay
for. So why MLM? Why do you have to purchase in this way,
doesn’t that mean you pay more so everyone can obtain their profit? No… that’s not at all what it means. It means you have the buying power, the
research power, the credentials behind the product development. It means you have a business model you can
choose to benefit from or simply gain the discount through. If some MLM and other companies were so “good”. Then why did other companies develop branched
off them? Why have so many from several
of these big companies, left, and come to Ameo – Zija International? Because of Integrity. Because the people behind the scenes are
genuine and “family” atmosphere, more interested in educating proper & safe
use, than simply marketing for profits.
Because the science supported the new claims of clinical grade. Because they wanted to be a part of this
Integrity & Science. Because what
they used for their families health and wellness, they wanted to know beyond a
shadow of doubt, that the quality and purity were exactly what was being
claimed.
So, it’s quite simple. You can purchase essential oils from a
smaller company. You know they don’t
have the facility and labs or even equipment that Ameo has to test quality
& purity. You know they don’t have
the buying power. And yet, you also know
now, that they are probably purchasing their oils through these brokers that
are also selling that exact quality of oil to several companies… thus they have
no true claim, as they are all selling the same oils. What you don’t know is what has been added,
or omitted, in their oils. The knowledge
behind getting the exact quality.. well, I’ll be making another post explaining
the genomes of a plant and how it affects the end result in essential oils,
even when they species is the same. So, the politics of this is if you are
absolutely against any MLM, that is your choice. The science of this is if you’re comfortable
using oils based on marketing claims, in-house standard GCMS, and lack of
scientific training in making their blends.
If you’ve tried a blend, or individual essential oil, and did not obtain
the results you expected (or the company suggested would happen). Why?
Quality, purity, science in blends & testing, integrity. Placebo effect, suggestive effect that you “think”
you should receive this benefit, you just may.
How would you feel if your Dr suggested a medication, and the pharmacist
gave you a placebo… would you be ok with simply “thinking” it must be working,
it says it should. OR would you be
curious why you were not receiving those suggested results? Why do you look for a certified mechanic to
work on your vehicle? Why do you look
for a licensed contractor to replace your roof on the house? Why do you look for labels on foods “Organic,
GMO free, etc”? Because you want the
best. If you’re spending your money, you
want to know that roof will last. That
your vehicle will run and be safe. That
the food your feeding your family is good.
So, why do you not care enough to look into the supplements your buying,
or the essential oils your buying for your families wellness? Why do you accept a “strangers” word, or a
companies marketing, without any proof even offered. I hope I’ve got you as the reader of this
post, thinking about a few things.
Perhaps reconsidering your choices in the past, and looking with an open
mind, and a little more information, to make more informed choices in the future. ClinicalGradeEssentialOils.myzija.com
